Using Yard Signs for your Business

Who Should: When you think of yard signs, you think of real estate signs, political signs and home improvement signs. Be unique, could your business create a yard sign campaign?

What Should My Sign Say: Avoid too many words, small fonts, and fancy fonts that are not readable from a distance. Your sign should say “what you do” versus “who you are”

When Should I use Yard Signs: If your signs are in a neighborhood where there are a lot of walkers, then spring – fall is great. If your business takes you to peoples’ homes, then pop it in their yard (with permission) while you are there working.

Why Should I Use Yard Signs: To enhance that name recognition and to market your business.

How Should I use Yard Signs: When working at someone’s home you can use a yard sign. Other businesses can ask their dedicated customers to place a sign in their yard for 2 weeks and you could go pick it up/they could return it for a discount coupon or a special coupon.

How Can I Brand My Business?

The Key to Branding Success:

Define What the Company is, Instead of Letting Others Define Your Company. You have the power to influence people to see you exactly the way you wish to be perceived simply by defining who you are–your strengths, values, goals and personality–and presenting these points in a compelling, persuasive manner. You must express what you stand for to everyone you come into contact with. Do this constantly and consistently.

Branding Benefits:

• Differentiates you from your competition

• Creates "top of mind" status• Attracts the right prospects and opportunities• Adds perceived value to what you are selling, Charge a premium for your products/services, Increases earning potential

• Places you in a leadership role vs. your customer leading your company’s direction

• Achieve your professional goals

• Thrive during economy downturns

Ask yourself these questions:

How does my target market perceive me now?


Is that perception in line with how I want to be perceived?


Is it beneficial to my growth and to landing my next position/customer?


How can I make my prospects perceive me as different from my competitors?


Then determine what your target market expects of you.


Write down what customers typically expect of you in the type of work you perform.


The things you have done so far that have made you successful.


Lisa Bredahl
Small Business Coaching Center LLC

Develop Your Marketing Calendar

It is best to have a mix of campaigns running at all times, depending upon what “season” you are in. If it is your slow season, you will need to market differently than your busy season. Your goal is to have 10 campaigns running at all times!

A business guru is on top of their marketing campaigns and knows what they are doing at all times to build their business. BUT… you may be like most business owners who have a great marketing vision but doesn’t follow through on this vision.

This is where coaching can help….

Who, besides your coach, will hold you accountable? ____________________________
(Suggestion: friend, employees, co-workers, family)


What steps will you do to make sure you follow through on your marketing campaigns?




Accountability and Follow Through Action Steps:

Verbally state your campaign plans
Visually show what you will do (calendar, etc)
Say it on a daily/weekly basis.
Have a weekly/monthly meeting and discuss current and upcoming marketing strategies that are in place.
Give staff results on the campaigns that are running, OR have them give you reports on how the campaigns are doing.
TRACK EVERYTHING!!! If you are not asking customers how they heard about you, how do you know if your campaign is working?