What is Networking?
It’s a support system of sharing information and services among individuals and groups having a common interest.
Why Do We Network?
o Potential customers
o Potential referral partners
o Potential strategic alliances. People who serve the same customer base
Networking Success is NOT Random!!! What is your Networking System?
What System would you embrace?
Must be comfortable for YOU and THEM & Must be effective
… or else you won’t DO it!!!
The Networking System the SBCC uses is called … The Know, Like, and Trust System.
Step One - KNOW
WHO do you want to KNOW… or WHO should know you??
Make a list (Targets)
Industry group (ex: Construction Companies)
Specific People (ex: HR manager at ABC Co.)
Demographics (ex:Small biz owners in 5 mile area)
Make a list of Networking Groups
Step Two - LIKE
Family, hobbies, common interests, friends, etc.
Focus more on being INTERESTED rather than INTERESTING
We all like to talk about ourselves – so let them!
Model of interpersonal communication
Body and Tonality – Match and mirror
Words – Visual, Auditory, Kinesthetic
D – Dominant; Director
I – Influencer; Interactive
S – Stable; Steady
C – Compliance; Cautious
Step Three - TRUST