Who Should Blog: Business owners interested in building their businesses through press releases, news letters, and blogs.
What Should I Blog: This is a news worthy article about something involving your business.
When Should I Blog: Once a month is manageable for most business owners.
Where Should I Blog: Blogger, Merchant Circle, Web Site, Other People’s Blogs, Twitter, Facebook, and Press Release to local papers/tv/radio.
Why Should I Blog: To enhance web searches as we know this is how people are finding the majority of business owners.
How Should I Blog: You can blog by writing articles and posting them or responding to blogs that make you look like a credible resource of knowledge.
How Do I Start Blogging?
Head Line: Select a headline that includes some of the essential search engine words that prospective clients may use.
Write a few here:___________________________________________________
Article Body: ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Closure: Include your Contact Info: name, email, website, phone number, etc.
Posting Your Blog:
To use your time wisely, the SBCC recommends that you use this blog in as many locations as possible. Here are some suggestions:
1. Add to your main Blogger
2. Merchant Circle Blog
3. Website (if you have an area to list article)
4. email or typed newsletter
5. Press release that you can email to news papers/tv/radio.
6. Area networking events, use it as a flyer
Taking 2 hours a month to promote your business can really pay off.